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Men's Underwear
Different uses: Men are now blessed with a choice of underwear for each occasion, there are athletic, casual and designer underwear to take you through the day from work, gym, lounging around the house or stepping out for that special night.
Fabric Choices: Even with the changing fashion designs are the many material choices, we have seen everything from everyday cotton through to soy bean fiber men’s underwear, milk fiber and even hemp. These along with the very popular Micro Modal which probably in-fact is the softest material we have felt. Transforming the boring dull to the super comfortable plush underwear we are blessed with today.
Style Array: We have the same basic styles from Boxers, Briefs, Trunks, Jocks and G-Strings, though the main development of men's underwear has been the differences within each style. They feature different length cuts with low rise waistbands, waistbands with clips for easy use, pouches have shelves and straps to hold you in place and jocks have strapping and mesh for protection and to stop chaffing.
There are many types of men's underwear available today; we carry a full range from athletic sports through casual to designer underwear. Many of our members like the full range and selected styles with a unique Australian influence; with an extensive variety we can accommodate the needs of discerning modern tastes. Down Under Guys Gear is expanding its range including sleepwear-loungewear, socks, T-shirts and singlets.
Boxers – The casual underwear loved by men all over the world. Boxer Shorts are usually made from cotton or silk, loose fitting with an elastic or gathered waistband. Made famous for their casual street wear look. They were made around 1944 and have proved popular since providing a large amount of leg movement and freedom. English model Nick Kamen sported a pair of white boxers in a1984 Levi’s commercial, kick-starting the growth and popularity through the 80’s and 90’s. Some say the advantages of wearing boxers is unmatched they have the ability to be worn as sleepwear. They are often worn with the pants slightly lower than the pants waistline as a fashion. They are worn by all ages and I think are a favourite for the time you are a kid through to when you are an adult. Some say you wear them for life!
G-String or Thong – These are great for casual, sports or that night out where you don’t want to show your underwear line through a nice pair of trousers. They are also great for sport as the underwear doesn’t ride or catch and allows your legs to move freely in all directions. They are made from all materials including silk (Oroton Silk G-string Thong). Most Brands include some design of Thong HOM is the leader in designer styles and also include what we consider the best Sports string available in the market. The G string or thong was invented in South Africa the earliest versions were estimated to be worn 75,000 years ago, first invented for men they were adopted and made famous by women in countries such as Brazil as swimwear. Here in Australia we use the term G-string where most of the world call it a thong, which of course is what we determine as footwear. There is no doubt that it has become a very popular choice of mens underwear and will continue to be so.
Hipsters or Trunks – Becoming a hit item in the 90’s they have been growing in popularity over the past 10 years. They possible are competing for top sport with normal briefs they are the staple in most men’s underwear collections. The staff at DUGG believes that 2xist have the Trunk formula down, they include a plush waistband and have legs that rarely ride. The material is super soft against the skin and they last.
Jockstrap – Made famous in the US they have slowly been on the rise here in Aus. It has been helped by brands such as C-in2 making them fashionable through their fashion designs with plush microfiber waistbands making them look good and fashionable at the same time. Now you can play sport or just wear them out for that extra lift and support. The History of the jockstrap has evolved and the first instances were made by Bike in late 1800’s. There are many variations of Jockstraps wide band with cup, wide band without a cup, fashion jock strap, narrow waistband (great for sports), hockey jock and a windproof jock strap, Compression jock, strapless jock and the enhancing. All serve different and very useful applications in all sorts of environments and activities.
Tops and Singlets – We are trying to stay with the basic designs so you can wear them underneath your clothing or by themselves. Items such as the contrast singlets from C-in2 and 2xist are an item that guy’s are now wearing by themselves with a pair of jeans or shorts. The classic 2xist Square Cut Tank Top has been worn around the gym or even as a casual summer singlet it is still proving to be a very popular choice of men’s underwear or outerwear year in year out.
Swimwear – Male swimwear has come of age. The designs now have been influenced by a customer base that is looking for something different. They demand something more than the ordinary and we find that a distinct European feel is becoming popular. Our swimwear has been set at HOM and Eyeline for a few years now. HOM has been an excellent line they have been designed for a sexy sophisticated look. The Eyeline designs have been looking after our members that like a classic Australian sporting edge.
Loungewear and Sleepwear – There is nothing better than lounging around the house in some CK lounge-pants. The light cotton material is perfect for the Australian summer and is designed with a beautifully soft waist band or simple draw string they are easy stylish and comfortable all at the same time. Mitchdowd give some very light cotton examples of sleepwear and boxers at a very reasonable price, their sleepwear and men's underwear is moving to have a colourful flavour. We have seen a trend for the modern Australian man to embrace the robes that we have stocked. The plush Calvin Klein Terry Robe is very popular and is an example of how tastes are changing in Oz.
- History Of Mens Underwear -
Underwear Brands
Calvin Klein
Calvin Klein Underwear was conceived and created in the early eighties (1982), now it is celebrating its 25 year anniversary. It was really the first designer brand men’s underwear readily available on the market and was the benchmark and at the forefront of fashion. Since its inception the iconic brand has been a market leader in its designs, fit, style and materials used. CK’s marketing drive has been drive using a mix of the world’s top models along with new talented hot young men. One that stands out is the Aussie model Travis Fimmel that was used a few years ago, he was unknown before he appeared promoting CK. Now the new campaign featuring the African born actor and now new model for CK is Djimon Hounsou famous for his role in blood diamond.
Their underwear is synonymous with quality and style taking a staple in any men’s wardrobe and making it a designer must have. They use only the highest quality material from cotton through to the softest modal for the sexiest look available this flows through from the packaging to the underwear. They have made the simple men’s cotton brief a must have staple of the male underwear collection. They have kept the feel of CK throughout the range and have adapted to various styles along the way over the years, everything from hipster briefs to high cut briefs for active lifestyles. They have the most opulent sleepwear collection from warm robes through to light cotton robes for the coming hot Aussie summer months. They introduced the Logo embossed waistband 1985 which become a trademark look.
Calvin Klein History
C-in2
C-in2 underwear is relatively new in the ranks and has risen at an exponential rate. Looking at where it is sitting in the market it is quite apparent that it is a big threat to the competition; it has a growing fan base that is very loyal customers and we would have to say the fastest growing brand that DUGG is selling. C-in2’s colour range is fabulous, it rotates every 6 months from warm winter colours to the light summer colours such a the latest blueberry and lime green items that have just passed. And their new series of C-in2 Bamboo that it released is amazing. The material is light and a composite anti bacterial design. DUGG is stocking the Vanilla, Rumba and black contrast Bamboo items.
You will find a wide range from Jockstraps to sling support hipsters which are unique and have a distinct C-in2 flavour. The underwear is known for quality and the smooth comfortable waistband is one of the main features that DUGG members constantly provide feedback on, saying that it makes the underwear a pleasure to wear.
HOM
HOM underwear is the absolute leader for quality designer underwear. They use only the finest materials and their unique designs have ensured that no other come close. They are made in France and have a huge following around the world not the least here in Australia. The loyal and ever growing fan base is clearly evident. They have a fabulous HOM Fashion range that has just been released in Australia and again it will no doubt be very popular. The HOM underwear brand is owned by Triumph International and is one of the largest underwear manufacturers in the world. They have targeted the active professional male with a range covering him from the bedroom through to sports designs. The inception was in 1968 and it was the first brand to introduce the pouch for comfort and aesthetics. In the 70’s HOM dared to be different and introduced a transparent mini with a cotton pouch it was extremely successful and the trend carries through to the fashion lines of today. In the 90’s HOM introduced their sporting range along with the world famous HO1 series, with a unique contoured sock range that had shaped socks that were designed for left and right feet for extra comfort. Just another innovative design concept that shows why they are leaders in functional and form. Now we are in 2007 and HOM has pushed the bounds through the 00’s with lingerie for men. DUGG will endeavour to stock a large and wide spread collection of HOM designs to deliver for our new and existing members.
Oroton
Oroton underwear has become a very strong brand in Australia since its inception in 1938 when it began trading as Boyd Lane and Co they were importers of fine fabrics and materials in the early part of the century to meet the needs of the local fashion industry. They have a distinct famous look that is unmistakable, with classic lines and colours with small pinstripes through to embossed waistbands. Their Lycra/Cotton trunk and brief have a see through waist band that has been a design feature unique and ongoing in the underwear they have brought out over the past few seasons. Keeping with their traditional lines and “O” in all there fashion, having a distinct nature while staying progressive is their aim. The company itself has saying “staying ours” it is synonymous with their thinking. They have introduced a whole range of colour and pattern underwear this season with a professional and sophisticated look.
Van Heusen
Van Heusen underwear is relatively new to the market; they have been making men’s clothing for a long time and most famous for their range of men’s shirts and ties. They have high quality affordable men’s underwear and as most of their clothing range suggests they have a price point that is low with high quality materials, cuts and designs. The company Philips Van Heusen is the parent company of Calvin Klein; they are located in France and have been at the forefront of garment production since the 1930’s. They started local production in Melbourne in the 60’s to meet the growing demand for the brand in Australia. The product range has expanded to ties, belts, fragrances and of course men’s underwear. Have a look at the Van Heusen fashion designs with patterned prints they are a new season release with that will sell well. The advantage of Van Heusen making underwear is that they can draw on their massive resources to compete with above standard quality at a lower price than many of its competitors.
Trent Nathan
Trent Nathan underwear has become popular with young and old alike. Trent Nathan was created in 1961 and its enduring style and vision has highlighted that they have been pioneers in Aussie fashion. They have proved popular with the quality of garments and the materials used. Gazal apparel purchased Trent Nathan from the Trent Nathan Group and now manages the design, licensing and wholesale distribution across Australia. In Australia they have a unique agreement with retailer David Jones to make sure this esteemed brand has the growth and longevity to meet their objectives in the local market.
Trent Nathan manufactures a range of products across a broad fashion spectrum, everything from women’s wear, men’s wear sleepwear, ties, belts, eyewear through to jewellery and of course underwear. They continue to offer stylish everyday underwear for men along with a fashion range that is more sophisticated that remain contemporary and relevant. DUGG has the price point of Trent Nathan underwear at a very reasonable level, quality fashion underwear using the latest material blends along with the most up to date fashion cuts.
Ginch Gonch
Ginch Gonch men’s underwear is a Canadian brand. Made famous for the boyish designs with a farmyard twist, bringing you back to when you were a kid, it’s all about being a kid again. They have a huge following in the gay community and DUGG’s large gay membership have told us numerous times that Ginch Gonch is a must have. Ginch Gonch have signed the hottest 2 models around Benjimin Bradley and Ethan Reynolds, they are hot and don’t look too bad in underwear either. The underwear company had its inception in 2004, so it is relatively new on the scene though has had exponential growth in this time. They are based in Vancouver and were created by Jason Sutherland and Max Feldman. Ginch Gonch have become famous by having limited runs one-off runs of men’s underwear. They have progressive lines that are rarely repeated and are limited editions this creates an air of anticipation for their next line and some have become collector’s items. Originally they were a male only underwear line though they did expand into women’s lines and have continued with this till today. We have been selling GG for about 2 years now and the brand is growing strong and continues to grow.
Lonsdale
Lonsdale Underwear has been a hit at Down Under Guys Gear; they have 3 basic designs in their range and will be expanding very soon. They were created in 1960 in London UK. Originally they were producing boxing equipment and soon they ventured into sports clothing and then later in fashion clothing. Sports World International obtained Lonsdale in 2007. In Australia it is run by the VAG Group. The company was founded by Hugh Cecil Lowther, Fifth Earl of Lonsdale. Who organized boxing matches in the very early 1900’s. Famous boxers have worn Lonsdale clothing through the years; some have been Muhammad Ali, Lennox Lewis, Iron Mike and Henry Cooper.
Lonsdale has somewhat of a cult following in the UK, Netherlands, Belgium and Germany. In Australia we have our own flavour and the designs, cuts, materials and styles are unique. Aussie sporting stars have taken to Lonsdale clothing. We have football stars Willie Mason, Craig Gower, Nathan Hindmarsh and Matt Cooper.
Bike
Bike underwear has a heritage that spans more than 100 years, protecting and supporting athletes helping performance through their cutting edge technology. They say it all goes back to the year 1874 when the Jockstrap was invented. Their strength is in there authenticity, quality and innovative protective product lines. Pushing the boundaries looking after the NCAA and Little League Baseball, we should feel safe in the fact that the highest quality materials and manufacturing are used to make them arguably the best sports underwear in the world available today. Sporting Goods Business advises that it is seen as one of the best sporting brands in the eyes of the consumer. Coaches and sporting associations mainly in the US recommend or use them for their sporting teams. Bike is moving into the apparel and protective side of sportswear and now offers elbow pads, shoulder pads, gloves and neoprene braces. Bike goods have a growing and very loyal following in Australia and Down Under Guys Gear will support it strongly now and in the future.
Bonds
Bonds underwear is really the most iconic Australian fashion brand and the most recognisable underwear brand in OZ. We have a fond love of Bonds bringing us back to being a kid and summer days wearing bonds around the house, a soft spot is held by all DUGG staff for Bonds Underwear. We love the Guy Front Briefs and the Bonds Chesty Singlet is certainly a favourite for all ages for everyone across Australia, part of Bonds mission is that they produce quality progressive garments at a reasonable price point. They strive to be the leading brand in Australian fashion. They have a saying that their “Fashion products are today’s cream and tomorrows basics”. They have used famous Australians’ to promote their fashion lines for the past few years it has been Sarah Murdoch and Pat Rafter. They have been the centre piece of ad campaigns for some time and very successfully at that. They are owned by Pacific Brands here in Australia which is a very successful clothing distribution company. Pacific Brands also looks after Jockey underwear which DUGG has now added to its range.
Jockey
Jockey underwear is now available at Down Under Guys Gear this is agreat range of men's underwear at a very reasonable price point. They are very high quality underwear and are made to last. With the latest designs being very progressive they are designed for a body hugging fit for use everyday wear. Jockey is one of the oldest underwear brand sin the world and have been making underwear since for over 130 years, so it is safe to say they have a lot of experience in making men's underwear. Check out the range now and keep an eye out for the active cool brief which is made from CoolMax material. There slogan is “to satisfy the human need for comfort”. Jockey are a private company the base is located in the Kenosha Wisconsin. They employ over 5000 people worldwide and here in Australia they are controlled by Pacific Brands which also control Bonds. The founder of Jockey underwear is Samuel T. Cooper he did so in 1876 he was a retired minister. He started very small, the story goes; customers could trust him and learned that his product was superior, from there it has grown. Their commitment to customers are the hallmark of Jockey which remains today. We have added the Jockey range to DUGG.com.au and will expand it overtime to make a the largest selection of Jockey mens underwear available across Australia.
HisWear
HisWear underwear is a unique Australian mens underwear brand; they have expanded their range recently and have proved extremely popular. With sophisticated sexy designs with unique look and feel, incorporating mesh material included in trunks and even their G-strings. If you are looking for something that is different long wearing and comfortable they are the brand that would suite. They have a sheer fit and minimal material design that accentuates body lines.
Mitch Dowd
Mitch Dowd mens underwear is a mix of easy to wear light hearted licensed character and generic boxer shorts, briefs hipsters and singlets. It was created in 1987 by the artist Mitch Dowd he was trying to finance his latest art exhibition and was selling underwear along the streets in the city of Melbourne in Australia. Within a week he had sold 150 pairs and soon after the two largest department stores in Australia, David Jones and Grace Bros picked up the line and ordered 5000 pairs. In 1993 Mitch’s brother Jason joined the business, Jason looking after the running of the business which allowed Mitch to concentrate on the artistic side and the business grew exponentially. In 2005 the ANZ bank invested in part in Mitch Dowd allowing the expansion in the US and UK. The involvement of shareholders has also had the involvement of sourcing from Bangladesh and Thailand beyond the original China. Over the years Mitch Dowd mens underwear has expanded into fashion brands such as JAG and earlier in 2007 they took on the distribution of C-in2 in Australia. They carry a very popular underwear style for athletes and sports called Performance enhancing underwear, made with CoolMax material, long lasting and cool to wear. Carried Ian Thorpe till the beginning of the year when he retired then as he did the brand retired, unfortunate for DUGG as it was one of our most popular brands.
Mojo
Mojo Underwear is Australian owned and made. The underwear is a basic range of Mens briefs, hipsters, trunks, singlets and they have a plain T-Shirt as well. Mojo underwear is located in Sydney and has been around since 2005 and have just launched their new range. They have a simple aim to make the world most comfortable stylish underwear for the everyday guy.
Obviously
Obviously Underwear have changed the way men see underwear. From a run of the mill uncomfortable drab looking briefs and hipsters to a revolutionary, sexy comfortable must have. They have taken the original underwear and redesigned it to fit the male physique. Obviously’s soft material along with the comfort pouch that allows your package to sit without moving around. This design minimises the chafing and being squashed. Obviously is a uniquely Australian brand and based in Queensland, probably and influence in making underwear that is perfect for the male with an active lifestyle. Obviously Underwear was established in March 2007 and has been growing fast ever since they started with a brief and a boxer brief and are moving towards G-strings, boxers, socks and singlets. They have a very strong social and environmental responsibility which fits perfectly with DUGG’s company outlook and views, supporting prostate cancer and using materials that minimis harm on the environment.
Bjorn Borg Underwear has become extremely popular and has found its way to Australia. Bjorn Borg himself played tennis and was very successful he won 5 consecutive Wimbledon’s and had a tennis career that spanned 19years. He stared at the age of 6 and was on the Swedish Davis Cup team at the age of 15. Most famous of all and to sum up his career and to some extent it defines his tennis was his performances at Wimbledon. Bjorn Borg the company is a Swedish brand that endeavours to make the highest quality underwear available. It has a distinctive European feel that is not found in any other underwear that DUGG Down Under Guys Gear carries. They have developed a clothing line that spans bags, shoes, pants, fragrances and eyewear.
Blue Swimwear
Blue Swimwear (in stock located at dugg.com.au this week) is new on the market and is creating quite the storm. We bumped into Blue Swimwear whilst browsing UndiesDrawer.com it is very rare to come across a cool new exclusive swimwear label and this one happens to be Australian made and owned. From design to stitching they are a product that is proudly designed, produced and dispatched from Sydney Australia. Designed by Sydney artist Bredon Marczan they are sure to be unique. They have made exclusive 1 off designs that have a limited run life, ensuring that you will turn heads wherever you are. The likelihood that someone else will be wearing your cool new togs whilst on the beach is very slim. The DUGG team has already fought over which ones we are having; the favourite is the latest Skull Trunks and Cubed Swim Trunks in green, simply awesome. Blue Swimwear make briefs, Swim Trunks, Hipster Trunks and Board Shorts they are fresh new and different. Down Under Guys Gear will carry the full range from the coming week.
Obviously Underwear
Obviously underwear is a new Australian designed and made brand. They have built a brand based around making the world most comfortable underwear without compromising a beautiful sexy look. The development has created a unique pouch for men that will hold you in place without your package sitting in the wrong place. We all know how annoying and uncomfortable it is when you're sitting in the wrong place. Obviously underwear pride themselves on the quality and materials used they have a strong belief in being organic and environmentally friendly, they are made from a wood fibre blend so that they breath and last. Better still they support a cause that we believe in greatly supporting the Prostate Cancer Foundation of Australia.
Congratulations boys for making a progressive forward thinking brand that DUGG is happy to support.
Hanes
Hanes Underwear is the staple underwear and possibly fighting for first place with Jockey. From a beginning that was founded in 1909 the company has grown and is now even made and distributed from Asia under the Hanes brand Inc company, which of course for us herein OZ is great. Hanes make a huge range of Men’s and Women’s underwear and casual clothing. We can now look forward to this great value and excellent quality brand being freely available. Hanes has some staple underwear styles in their collecting, this includes the famous Beefy T, the T-Shirt that launched the basic plain T as a cheap simple everyday wear, but also made this acceptable to wear. We will no doubt add all of the available styles in Australia to the range, as requested by so many of our customers.
Want the best care for your prized underwear?
Checkout our product care section Prudcut Care
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