Different uses: Men are now blessed with a choice of underwear for each occasion, there are athletic, casual and designer underwear to take you through the day from work, gym, lounging around the house or stepping out for that special night. They have developed into separate and quite distinct different categories thanks to the different manufacturing techniques, fabric choices and style cuts. The design has evolved to a point where you may use different underwear depending on the occasion at hand, from evening to everyday wear from sporting to fashion. With a more demanding, knowledgeable and educated man looking for the perfect pair of undies to wear, the market has blossomed with choice which has lead to some crazy advances on the material, cuts and styles that have been developed. Like most areas of fashion the competition between brands is good for the consumer they have more choice and better prices than any time in the past.
Fabric Choices: Even with the changing fashion designs are the many material choices, we have seen everything from everyday cotton through to soy bean fiber men's underwear, milk fiber and even hemp. we are seeing materials that are more eco friendly and even those that claim tp be carbon neutral, such as the latest Mitch Dowd offerings. These along with the very popular Micro Modal which probably in-fact is the softest material we have felt. Transforming the boring dull to the super comfortable plush underwear we are blessed with today. We are blessed with microfiber, rayon, cotton, bamboo and milk fiber, spandex and the list continues there
Style Array: We have the same basic styles from Boxers, Briefs, Trunks, Jocks and G-Strings, though the main development of men's underwear has been the differences within each style. They feature different length cuts with low rise waistbands, waistbands with clips for easy use, pouches have shelves and straps to hold you in place and jocks have strapping and mesh for protection and to stop chaffing. Joe Snyder even have styles kalled a jock string which is basically a jockstrap with a string for the strap it is very light and minimal in look and cuts straight over the bottom. Over time the contour pouch and fly design has changed with a well constructed area for your goods to call home, they use single and double layered material depending on your preference, allowing you to pick mens underwear that is suitable for your occasion or personal taste. The fly has moved from a simple function to one with buttons, separate exits on either side of the groin and even horizontal fly's though we are still trying to work out the benefit to this design other than confusing the user.
There are many types of men's underwear available today; we carry a full range from athletic sports through casual to designer underwear. Many of our members like the full range and selected styles with a unique Australian influence; with an extensive variety we can accommodate the needs of discerning modern tastes.Down Under Guys Gear is expanding its range including sleepwear-lounge wear, socks, T-shirts and singlets.
Boxers – The casual underwear loved by men all over the world. Boxer Shorts are usually made from cotton or silk, loose fitting with an elastic or gathered waistband. Made famous for their casual street wear look. They were made around 1944 and have proved popular since providing a large amount of leg movement and freedom. English model Nick Kamen sported a pair of white boxers in 1984 Levi's commercial, kick-starting the growth and popularity through the 80's and 90's. Some say the advantages of wearing boxers is unmatched they have the ability to be worn as sleepwear. They are often worn with the pants slightly lower than the pants waistline as a fashion. They are worn by all ages and I think are a favourite for the time you are a kid through to when you are an adult. Some say you wear them for life!
G-String or Thong – These are great for casual, sports or that night out where you don't want to show your underwear line through a nice pair of trousers. They are also great for sport as the underwear doesn't ride or catch and allows your legs to move freely in all directions. They are made from all materials including silk (Oroton Silk G-string Thong). Most Brands include some design of thong, HOM is the leader in designer styles and also include what we consider the best sports string available in the market, they also have a style that has set the standard in everyday wear with the HOm Fredy string being the most popular G we have sold over the past 6 years, the quality of the garment is amazing which our customers swear by. The G string or thong was invented in South Africa the earliest versions were estimated to be worn 75,000 years ago, first invented for men they were adopted and made famous by women in countries such as Brazil as swimwear. Here in Australia we use the term G-string where most of the world call it a thong, which of course is what we determine as footwear. There is no doubt that it has become a very popular choice of mens underwear and will continue to be so.
Trunks – Becoming a hit item in the 90's they have been growing in popularity over the past 10 years. They possible are competing for top sport with normal briefs they are the staple in most men's underwear collections. The staff at DUGG believes that 2xist have the Trunk formula down, they include a plush waistband and have legs that rarely ride. The material is super soft against the skin and they last. A few new styles that have come in with Diesel, Ck and Jockey, they all have addapted the best parts of trunks and use them in their new and ongoing styles. Now of course they have the Mens Underwear trunk designed with erganomic pouches and contrast piping on the waistband, they ahve moved from normal black and white to contoured body chaping fitted trunks with special designer elastic waistbands and no ride leg cuffs. This all comes together so you can find the perfect fitting style for your body.
Jockstraps – Made famous in the US they have slowly been on the rise here in Australia. It has been helped by brands such as C-in2 making them fashionable through their fashion designs with plush microfiber waistbands making them look good and fashionable at the same time. Now you can play sport or just wear them out for that extra lift and support. The History of the jockstrap has evolved and the first instances were made by Bike in late 1800's. There are many variations of Jockstraps wide band with cup, wide band without a cup, fashion jock strap, narrow waistband (great for sports), hockey jock and a windproof jock strap, Compression jock, strapless jock and the enhancing. All serve different and very useful applications in all sorts of environments and activities. of course they ahve now made mens Jockstraps with new material lighter and more supportive, these new styles are from brands such as Magic Silk and Jockey.
Tops and Singlets – We are trying to stay with the basic designs so you can wear them underneath your clothing or by themselves. Items such as the contrast singlets from C-in2 and 2xist are an item that guy's are now wearing by themselves with a pair of jeans or shorts. The classic 2xist Square Cut Tank Top has been worn around the gym or even as a casual summer singlet it is still proving to be a very popular choice of men's underwear or outerwear year in year out.
Swimwear – Male swimwear has come of age. The designs now have been influenced by a customer base that is looking for something different. They demand something more than the ordinary and we find that a distinct European feel is becoming popular. Our swimwear has been set at HOM and Eyeline for a few years now. HOM has been an excellent line they have been designed for a sexy sophisticated look. The Eyeline designs have been looking after our members that like a classic Australian sporting edge.
Lounge-wear and Sleepwear – There is nothing better than lounging around the house in some CK lounge-pants. The light cotton material is perfect for the Australian summer and is designed with a beautifully soft waist band or simple draw string they are easy stylish and comfortable all at the same time. Mitchdowd give some very light cotton examples of sleepwear and boxers at a very reasonable price, their sleepwear and men's underwear is moving to have a colourful flavour. We have seen a trend for the modern Australian man to embrace the robes that we have stocked. The plush Calvin Klein Terry Robe is very popular and is an example of how tastes are changing in Oz. Ck also have now just released a range of miccro modal sleepwear, now this is the luxurous end of the market in loungewear and is the most comfortable wearing.
Now this is where the mens underwear industry is leaping an bounding ahead there are now new brands comingon the market with crazy features and designs helping you chape everything from your bottom though to your stomach, posture, lower and upper back along with controling your tummy and love handles. Us guys now have form brief and trnks that will lift and push your package while holding your bottom in place. Not only are the new brand sgetting into the cat existing brands are happy to branch out from the norm and are also adding similar exciting products to their existing line ups, there is the old favoourites like the Cin2 sling brief and trunk that hold your package with an elastic band that is inbuilt to the underwear and there is the Andrew Christian Shock Jocks that have a parcel package for your goods that lifts and holds your goods. Also there is the but lift trunk from Andrew Christain, I guess this is also similiar to this Form products from 2xist, which conventionally was for the fashion minded but even 2xist mens underwear is now offering some pretty cool new styles. These take it a step further and have a band that surround the stomach which holds the tummy and love handles gently giving a supported slim look and feel.
Mens Underwear Brands
Calvin Klein Underwear was conceived and created in the early eighties (1982), now it is celebrating its 25 year anniversary. It was really the first designer brand men's underwear readily available on the market and was the benchmark and at the forefront of fashion. Since its inception the iconic brand has been a market leader in its designs, fit, style and materials used. CK's marketing drive has been drive using a mix of the world's top models along with new talented hot young men. One that stands out is the Aussie model Travis Fimmel that was used a few years ago, he was unknown before he appeared promoting CK. Now the new campaign featuring the African born actor and now new model for CK is Djimon Hounsou famous for his role in blood diamond. Take a sneek peak at the latest offerings with Calvin Kleins Latest Styles.
Their underwear is synonymous with quality and style taking a staple in any men's wardrobe and making it a designer must have. They use only the highest quality material from cotton through to the softest modal for the sexiest look available this flows through from the packaging to the underwear. They have made the simple men's cotton brief a must have staple of the male underwear collection. They have kept the feel of CK throughout the range and have adapted to various styles along the way over the years, everything from hipster briefs to high cut briefs for active lifestyles. They have the most opulent sleepwear collection from warm robes through to light cotton robes for the coming hot Aussie summer months. They introduced the Logo embossed waistband 1985 which become a trademark look.
Interested in a little sneak peak into Calvin Klein History click here!
C-in2 underwear is relatively new in the ranks and has risen at an exponential rate. Looking at where it is sitting in the market it is quite apparent that it is a big threat to the competition; it has a growing fan base that is very loyal customers and we would have to say the fastest growing brand that DUGG is selling. C-in2's colour range is fabulous, it rotates every 6 months from warm winter colours to the light summer colours such a the latest blueberry and lime green items that have just passed. And their new series of C-in2 Bamboo that it released is amazing. The material is light and a composite anti bacterial design. DUGG is stocking the Vanilla, Rumba and black contrast Bamboo items. One of the most popular undie style series available is the pop colour series they release new colours each six month period with fresh cool colours, in Winter darker warmer colours and in Summer lighter cooler colours, such as light blue and soft greens, ohh and of course baby pink. These colour series are very popular and have made C-in2 very popular.
You will find a wide range from Jockstraps to sling support hipsters which are unique and have a distinct C-in2 flavour. The underwear is known for quality and the smooth comfortable waistband is one of the main features that DUGG members constantly provide feedback on, saying that it makes the underwear a pleasure to wear.
2eros underwear is an Australian brand that has come into the spotlight over the past year, mainly due to their siply styling with big logo waistbands and strong colour contrasts. They release a new style every 3 to 6 months, which change slightly but still keep the fundamental Mens underwear large waistband with 2eros logo and contrast colour piping. This Australian brand is design by a young guy named Jason Heung, he is essentially a designer who started making mens underwear. He has kept the operation small and is growing slowley but has a loyal and ever growing fan base thet buy through our website. 2eros has a new range of breifs and trunks one the market, Jason th edesigner is flexible in his approach to designs and make, with the icon racer brief looking sporty and retro all in one with an unusual design they are shorly a first.
Cocksox is an Australian brand that has introduces us to the minimal or super minimal look with a breif style that litterally shows everything off there is nothing to hide in these undies. They have a pouch at the front that shows your assets off without anoy support or lift they pouch area is a sleek little pocket that leads your assets down adn out so they are seen. no large thick waistbands here as they would not fit with their minimal look, it is a little break from the normal mens Underwear trend that has been evolving over the past few years. They ahve Mesh materials along with lycra and spandex, eso they have an interesting combination of sleek smoooth material with a small minimal cut design means these undies are not for everyon. In saying that they have a huge following and a loyal customer base who say time and again how comfotable and sexy they are. Enhancing underwear for a guy who wants something a little more, or less in Cocksox's case. We have looked and rievewed the style of Cocksox, they are quite unique in their cut, very minimal and perfect for a guy who wants to get it out there.
HOM underwear is the absolute leader for quality designer underwear. They use only the finest materials and their unique designs have ensured that no other come close. They are made in France and have a huge following around the world not the least here in Australia. The loyal and ever growing fan base is clearly evident. They have a fabulous fashion range that has just been released in Australia and again it will no doubt be very popular. The HOM underwear brand is owned by Triumph International and is one of the largest underwear manufacturers in the world. They have targeted the active professional male with a range covering him from the bedroom through to sports designs. The inception was in 1968 and it was the first brand to introduce the pouch for comfort and aesthetics. In the 70's HOM dared to be different and introduced a transparent mini with a cotton pouch it was extremely successful and the trend carries through to the fashion lines of today. In the 90's HOM introduced their sporting range along with the world famous HO1 series, with a unique contoured sock range that had shaped socks that were designed for left and right feet for extra comfort. Just another innovative design concept that shows why they are leaders in functional and form. Now we are in 2007 and HOM has pushed the bounds through the 00's with lingerie for men. DUGG will endeavor to stock a large and wide spread collection of HOM designs to deliver for our new and existing members. HOM has their new styles in stock with teh first cotton series of HOM mens underwear styles, they have a cotton base and are well made HOm has been bought and is now distributed by triumph and they have kept the quality they are famous for.
Oroton underwear has become a very strong brand in Australia since its inception in 1938 when it began trading as Boyd Lane and Co they were importers of fine fabrics and materials in the early part of the century to meet the needs of the local fashion industry. They have a distinct famous look that is unmistakable, with classic lines and colours with small pinstripes through to embossed waistbands. Their Lycra/Cotton trunk and brief have a see through waist band that has been a design feature unique and ongoing in the underwear they have brought out over the past few seasons. Keeping with their traditional lines and "O" in all there fashion, having a distinct nature while staying progressive is their aim. The company itself has saying "staying ours" it is synonymous with their thinking. They have introduced a whole range of colour and pattern underwear this season with a professional and sophisticated look.
Under Armour performance underwear has many features to help you during sporting activities, they have a unique moisture transport system that helps keep you dry wicking moisture away from the skin, this helps in temperature regulation keeping you cooler and dry. They have an odor control system that helps stop the build up of odor caused by microbes. These features are just some of what Under Armour has to offer in mens underwear. They are a designed with a cotton and elastane blend so they breath and stretch at the same time. Along with ventilation areas to help disperse heat and keep you cool. This is a new brand that is sweeping across the sports scene in Australia.
Van Heusen
Van Heusen underwear is relatively new to the market; they have been making men's clothing for a long time and most famous for their range of men's shirts and ties. They have high quality affordable men's underwear and as most of their clothing range suggests they have a price point that is low with high quality materials, cuts and designs. The company Philips Van Heusen is the parent company of Calvin Klein; they are located in France and have been at the forefront of garment production since the 1930's. They started local production in Melbourne in the 60's to meet the growing demand for the brand in Australia. The product range has expanded to ties, belts, fragrances and of course men's underwear. Have a look at the Van Heusen designs with patterned prints they are a new season release with that will sell well. The advantage of Van Heusen making underwear is that they can draw on their massive resources to compete with above standard quality at a lower price than many of its competitors.
Equmen Shapewear and formwear for men, this is a relatively new area of garment that was previously only worn by women, but a few clever companies have come out with the compression wear for men. Spanx, Equmen and to some extent the brands such as Under Amour even though they leaning towards the sporting side they have crossed the lone of cool and pushed Equmen and Spanx along with them. Wearing compression gear has become a smart and fashionable thing; modern guys are now blessed with support and control. Equmen was born at the fashion end with a helix technology that keeps you fitted tight and holds your love handles and tummy in will offering support and comfort, they have mens underwear, singlets and T-shirts that can be worn casually or to work for everyday wear. They are cool and comfortable while providing just enough support to help with posture and help relieve back pain. Equmen have a value offering and for a limited time they have 2 singlets for $129.00 what a great offer.
Trent Nathan
Trent Nathan underwear has become popular with young and old alike. Trent Nathan was created in 1961 and its enduring style and vision has highlighted that they have been pioneers in Aussie fashion. They have proved popular with the quality of garments and the materials used. Gazal apparel purchased Trent Nathan from the Trent Nathan Group and now manages the design, licensing and wholesale distribution across Australia. In Australia they have a unique agreement with retailer David Jones to make sure this esteemed brand has the growth and longevity to meet their objectives in the local market.
Trent Nathan manufactures a range of products across a broad fashion spectrum, everything from women's wear, men's wear sleepwear, ties, belts, eye wear through to jewelery and of course underwear. They continue to offer stylish everyday underwear for men along with a fashion range that is more sophisticated that remain contemporary and relevant. DUGG has the price point of Trent Nathan underwear at a very reasonable level, quality fashion underwear using the latest material blends along with the most up to date fashion cuts.
2xist Underwear now this is an undie institution, they are probably the front-runners in mens underwear design and style appart fromthe grandaddy of them all CK, these guys have been making the essentials series for the past eon and have a cult following, they are a worldwide seller and have a massive audience here in OZ. The company was founded in 1991 by a future focused man names Gregory Sovell, who left the company some years ago. The 2xist company is located in Manhattan NY and produces fashion underwear collections released 2 times a year. 2xist mens underwear has some classic designs such as the "Square Neck Tank" which really was a leader in the market and many have followed with their own version of this very popular style, then again if you are looking at trend setters there normal standard brief which was the 3120 and now the 1010 which is basically the same item has set the standard in design for a an everyday brief. It is probably the most popular style of designer underwear on the market today. I would have to say that even CK don't have a brief that sells as well as this.
If you like to read a little more on 2xists history do so here
Ginch Gonch
Ginch Gonch men's underwear is a Canadian brand. Made famous for the boyish designs with a farmyard twist, bringing you back to when you were a kid, it's all about being a kid again. They have a huge following in the gay community and DUGG's large gay membership have told us numerous times that Ginch Gonch is a must have. Ginch Gonch have signed the hottest 2 models around Benjamin Bradley and Ethan Reynolds, they are hot and don't look too bad in underwear either. The underwear company had its inception in 2004, so it is relatively new on the scene though has had exponential growth in this time. They are based in Vancouver and were created by Jason Sutherland and Max Feldman. Ginch Gonch have become famous by having limited runs one-off runs of men's underwear. They have progressive lines that are rarely repeated and are limited editions this creates an air of anticipation for their next line and some have become collector's items. Originally they were a male only underwear line though they did expand into women's lines and have continued with this till today. We have been selling GG for about 2 years now and the brand is growing strong and continues to grow.
Lonsdale Underwear has been a hit at Down Under Guys Gear; they have 3 basic designs in their range and will be expanding very soon. They were created in 1960 in London UK. Originally they were producing boxing equipment and soon they ventured into sports clothing and then later in fashion clothing. Sports World International obtained Lonsdale in 2007. In Australia it is run by the VAG Group. The company was founded by Hugh Cecil Lowther, Fifth Earl of Lonsdale. Who organized boxing matches in the very early 1900's. Famous boxers have worn Lonsdale clothing through the years; some have been Muhammad Ali, Lennox Lewis, Iron Mike and Henry Cooper.
Lonsdale has somewhat of a cult following in the UK, Netherlands, Belgium and Germany. In Australia we have our own flavour and the designs, cuts, materials and styles are unique. Aussie sporting stars have taken to Lonsdale clothing. We have football stars Willie Mason, Craig Gower, Nathan Hindmarsh and Matt Cooper.
Bike underwear has a heritage that spans more than 100 years, protecting and supporting athletes helping performance through their cutting edge technology. They say it all goes back to the year 1874 when the Jockstrap was invented. Their strength is in there authenticity, quality and innovative protective product lines. Pushing the boundaries looking after the NCAA and Little League Baseball, we should feel safe in the fact that the highest quality materials and manufacturing are used to make them arguably the best sports underwear in the world available today. Sporting Goods Business advises that it is seen as one of the best sporting brands in the eyes of the consumer. Coaches and sporting associations mainly in the US recommend or use them for their sporting teams. Bike is moving into the apparel and protective side of sportswear and now offers elbow pads, shoulder pads, gloves and neoprene braces. Bike goods have a growing and very loyal following in Australia and Down Under Guys Gear will support it strongly now and in the future.
Bonds underwear is really the most iconic Australian fashion brand and the most recognizable underwear brand in OZ. We have a fond love of Bonds bringing us back to being a kid and summer days wearing bonds around the house, a soft spot is held by all DUGG staff for Bonds Underwear. We love the Guy Front Briefs and the Bonds Chesty Singlet is certainly a favourite for all ages for everyone across Australia, part of Bonds mission is that they produce quality progressive garments at a reasonable price point. They strive to be the leading brand in Australian fashion. Bonds mens underwear has recently made some styles that have pushed the brand forward giving them a higher quality and some material blends that stand out, they are much softer and well made than previous Bonds lines. This transformation and additin to the norm has given Bonds a new lease on life so to speak which appeals to the younger generation coming through who demand a little more undie for their money. They have a saying that their "Fashion products are today's cream and tomorrows basics". They have used famous Australians' to promote their fashion lines for the past few years it has been Sarah Murdoch and Pat Rafter. They have been the center piece of ad campaigns for some time and very successfully at that. They are owned by Pacific Brands here in Australia which is a very successful clothing distribution company. Pacific Brands also looks after Jockey underwear which DUGG has now added to its range.
Diesel mens underwear is probably one of the most famous designer brands in Australia today. Born of Italian heritage the brand has a fun young edge with a distinct flavorful in their design, often using prints such as pictures and elements like splashes of paint, they are often colourful and bright and most of all unique. Diesel has had a successful line of trunks and briefs called the fresh and bright series that has plain coloured underwear with contrast highlight trim, they are made up of every imaginable colour available from pink to blue, orange to green they have been extremely popular and have been selling very well. We also have been very impressed by Diesel's new range of sleepwear which has rich colours along with soft waistbands and cool soft cotton construction. Diesel mens underwear store is also including textured prints to the range they have several styles that are constructed with patches sewn on, there is one style that has metal studs stuck on the waistband, very cool idea and the look is just fabulous!
Jockey underwear is now available at Down Under Guys Gear this is a great range of men's underwear at a very reasonable price point. They are very high quality underwear and are made to last. With the latest designs being very progressive they are designed for a body hugging fit for use everyday wear. Jockey is one of the oldest underwear brand sin the world and have been making underwear since for over 130 years, so it is safe to say they have a lot of experience in making men's underwear. Check out the range now and keep an eye out for the active cool brief which is made from CoolMax material. There slogan is "to satisfy the human need for comfort". Jockey are a private company the base is located in the Kenosha Wisconsin. They employ over 5000 people worldwide and here in Australia they are controlled by Pacific Brands which also control Bonds. The founder of Jockey underwear is Samuel T. Cooper he did so in 1876 he was a retired minister. He started very small, the story goes; customers could trust him and learned that his product was superior, from there it has grown. Their commitment to customers are the hallmark of Jockey which remains today. We have added the Jockey range to DUGG.com.au and will expand it overtime to make a the largest selection of Jockey mens underwear available across Australia.
Gigo Men’s Underwear
With so many different brands of underwear in the market today, it really is becoming increasingly difficult to choose the right pair. There are so many brands and companies that you could choose from. Gigo is a company, founded in 2004 that is really shaking things up in today’s market.
Gigo’s men’s underwear line has a great shot at becoming the next big thing. Their success is primarily two-fold.
- One reason is attributed to their creative sense of style that can be easily seen in their underwear. The large variations in styles, designs, print, etc.
- The second reason is attributed to their online sales. The internet allows them to distribute their products world-wide and earn in a variety of currencies.
Gigo’s men’s underwear line is one that has been gaining quite a lot of attention and it seems that all this attention is positive. Gigo aims at using a diverse range of materials and designs to create something that every one of you can love to wear.
Gigo has created a wide line of sporty, young and fun underwear that you will love wearing and that your significant other would love looking at. If you go through many of their underwear, you will find that Gigo is up-to-date with the latest fashion trends. They have been influencing men’s underwear fashion for quite a while now and may continue to do so. The designs printed on their underwear are also in line (and exceeding) current trends.
Comfort is what Gigo is all about. There is no point in wearing high quality underwear that does not feel good right? Nor you or I would ever do that as it is a waste of money. The blend of 3% spandex and 97% cotton that Gigo use creates high quality and extremely comfortable underwear.
Spandex enables the underwear to modify itself to the shape of your crotch and while cotton allows the area to breathe and remain cool. This is exceptionally useful to the modern man who lives an active life. The worst thing that you can experience is a sweaty crotch or annoying underwear that keeps bunching up. But that does not happen with underwear made by Gigo.
Gigo underwear really does come off as a youthful, playful and premium. The interesting this is that for such a high-end brand, you would expect to see quite a large price tag. However, practically all of their styles, whether they be briefs, (low-rise) trunks, jockstraps, G-strings or thongs, are very affordable with most pairs costing less than $25. This low price is seldom seen in such high-end underwear. Fortunately for you (and possibly your partner), this is one high-end brand that is exceptionally affordable.
Whether you are looking for a functional pair of briefs or a sexy pair of g-strings, there really is something for all of you. In the end, that is what Gigo is all about – creating underwear that is comfortable, trendy and entices everyone (male and female).
Andrew Christian is moving away from the norm in mens underwear there is a brand that stands out in the light. AC have made underwear fashionable with a huge amount of differing styles. They have mesh and sheer fabrics as well as form and cuts that push and lift. They have made it fashionable to have underwear that would have been crazy to even suggest even 5 years ago. The brand was born in 2002 in the US city of LA, mainly becuase AC wanted to create a brand for himself and move away from designing for others. Andrew Christian have made styles popular such as the "Flash Back", "But Lifting" and "Wonder Wear" , also using meaterial such as bamboo and organic cotton. We at DUGG think that AC have captured the young forward thinking male segment of the undie market and will push forward with new progressive designes long into the furture.
His Wear
His Wear underwear is a unique Australian mens underwear brand; they have expanded their range recently and have proved extremely popular. With sophisticated sexy designs with unique look and feel, incorporating mesh material included in trunks and even their G-strings. If you are looking for something that is different long wearing and comfortable they are the brand that would suite. They have a sheer fit and minimal material design that accentuates body lines.
Mitch Dowd mens underwear is a mix of easy to wear light hearted licensed character and generic boxer shorts, briefs hipsters and singlets. It was created in 1987 by the artist Mitch Dowd he was trying to finance his latest art exhibition and was selling underwear along the streets in the city of Melbourne in Australia. Within a week he had sold 150 pairs and soon after the two largest department stores in Australia, David Jones and Grace Bros picked up the line and ordered 5000 pairs. In 1993 Mitch's brother Jason joined the business, Jason looking after the running of the business which allowed Mitch to concentrate on the artistic side and the business grew exponentially. In 2005 the ANZ bank invested in part in Mitch Dowd allowing the expansion in the US and UK. The involvement of shareholders has also had the involvement of sourcing from Bangladesh and Thailand beyond the original China. Over the years Mitch Dowd mens underwear has expanded into fashion brands such as JAG and earlier in 2007 they took on the distribution of C-in2 in Australia. They carry a very popular underwear style for athletes and sports called Performance enhancing underwear, made with CoolMax material, long lasting and cool to wear. Carried Ian Thorpe till the beginning of the year when he retired then as he did the brand retired, unfortunate for DUGG as it was one of our most popular brands.
Mojo Underwear is Australian owned and made. The underwear is a basic range of Mens briefs, hipsters, trunks, singlets and they have a plain T-Shirt as well. Mojo underwear is located in Sydney and has been around since 2005 and have just launched their new range. They have a simple aim to make the world most comfortable stylish underwear for the everyday guy.
Mojo Underwear – Get your Downunder on!
Every man knows how annoying it can be to be wearing the wrong underwear. However, with the very limited brands that are available today, it seems that comfortable underwear just does not exist. Everyone is either following the hype of contoured and sexy underwear or is wearing regular underwear. With Mojo Underwear, it is a completely different story.
The story behind the creation of the brand really is a funny one. All it took was one plumber sweating his crown jewels away to make the brand. According to Adam Rakowski, it was a really hot day when he realized that there was no high quality, comfortable and affordable underwear available.
The real problem was that there was a real shortage of decent underwear. What made this worse is that there was very little underwear that was designed for the Australian climate.
So an average plumber was off to create his own line of underwear; one that had a designer look and an Australian feel to it. After a very long period of trial and error, Mojo was created. Mojo has a very decent line of boxers, briefs and trunk (short and long). All of their products are available in four different and vivid colors. These colors include Stark White, Vibrant Blue, Smokey Grey and Jet Black.The team at Mojo has a very stern belief that their underwear is exceptionally comfortable and looks great that you will want to buy more. The truth is that it is such. They guarantee that you will not find more comfortable underwear anywhere.
In fact, if you aren’t happy with their underwear, they will refund it without asking any questions. This risk-free buying is a great way to entice buyers as they know they have nothing to lose.All you have to do is buy one of their products, try it and if you don’t like it, you can return it hassle-free. With such a guarantee it is hard to see why you would not want to buy them. With so many guarantees, it’s hard to not be impressed.What makes everything that much better is the fact that the brand is 100% owned, made and operated in Australia. This helps keep the revenue inside the land downunder, stimulates the Australian economy and opens up new jobs for all young and prospective Australians.
The 100% Australian owned company has a decent line of underwear that is exceptionally comfortable and great to look at. Four different and vibrant colors combined with high quality material prove to be a combination that is hard to match. With a 100% money-back guarantee (without asking any question), who would not want to buy a pair.
Obviously Underwear have changed the way men see underwear. From a run of the mill uncomfortable drab looking briefs and hipsters to a revolutionary, sexy comfortable must have. They have taken the original underwear and redesigned it to fit the male physique. Obviously's soft material along with the comfort pouch that allows your package to sit without moving around. This design minimises the chafing and being squashed. Obviously is a uniquely Australian brand and based in Queensland, probably and influence in making underwear that is perfect for the male with an active lifestyle. Obviously Underwear was established in March 2007 and has been growing fast ever since they started with a brief and a boxer brief and are moving towards G-strings, boxers, socks and singlets. They have a very strong social and environmental responsibility which fits perfectly with DUGG's company outlook and views, supporting prostate cancer and using materials that minimise harm on the environment.
Obviously underwear is a new Australian designed and made brand. They have built a brand based around making the world most comfortable underwear without compromising a beautiful sexy look. The development has created a unique pouch for men that will hold you in place without your package sitting in the wrong place. We all know how annoying and uncomfortable it is when you're sitting in the wrong place. Obviously underwear pride themselves on the quality and materials used they have a strong belief in being organic and environmentally friendly, they are made from a wood fiber blend so that they breath and last. Better still they support a cause that we believe in greatly supporting the Prostate Cancer Foundation of Australia.
Congratulations boys for making a progressive forward thinking brand that DUGG is happy to support.
Bjorn Borg Underwear has become extremely popular and has found its way to Australia. Bjorn Borg himself played tennis and was very successful he won 5 consecutive Wimbledon's and had a tennis career that spanned 19 years. He stared at the age of 6 and was on the Swedish Davis Cup team at the age of 15. Most famous of all and to sum up his career and to some extent it defines his tennis was his performances at Wimbledon. Bjorn Borg the company is a Swedish brand that endeavors to make the highest quality underwear available. It has a distinctive European feel that is not found in any other underwear that DUGG Down Under Guys Gear carries. They have developed a clothing line that spans bags, shoes, pants, fragrances and eye wear.
Hanes Underwear is the staple underwear and possibly fighting for first place with Jockey. From a beginning that was founded in 1909 the company has grown and is now even made and distributed from Asia under the Hanes brand Inc company, which of course for us herein OZ is great. Hanes make a huge range of Men's and Women's underwear and casual clothing. We can now look forward to this great value and excellent quality brand being freely available. Hanes has some staple underwear styles in their collecting, this includes the famous Beefy T, the T-Shirt that launched the basic plain T as a cheap simple everyday wear, but also made this acceptable to wear. We will no doubt add all of the available styles in Australia to the range, as requested by so many of our customers
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Down Under Guys Gear Pty Ltd