2xist underwear has stamped its mark on modern day designs and styles. Some of the most iconic undies available today, with sophisticated flavour yet is keeping with their honest casual everyday wear and usability. They are the forerunner in innovative materials and style cuts. The DUGG Mens Underwear Team team definitely has a soft spot with their all-time favorites and lately we are getting into ;) the contrast briefs. We especially like the white with black contrasting trim. There is a well known tit bit of history that 2xist Underwear was started by Greg Sovell several years later he left 2xist and started another underwear company, the one we know and love and might I add probably the favorite of the team here at DUGG which is C-in2. Since the inception of 2xist we have seen it grow into the most popular brand that DUGG sells online. The Australian male has a love for the unique and often trend setting styles and materials that are used. 2xist was started in 1991 giving it almost 20 years experience in the market, which shows and in 2001 they ventured into making socks, which we love to stock and hope they continue to do so. They also in late 2001 released their first sleepwear, though it seems too have gone by the wayside over the years we have seen a decline in the make and market.

As 2xist themselves say the cut is to accentuate the male body and moving a function item of every man's wardrobe to a stylish sexy and fun item to enjoy. The range is a perfect mix so you can have 2xist underwear for all occasions, sports briefs with high cut legs to their button fly trunks for the ultimate in comfort. Rumors that Calvin Klein himself wears 2xist underwear which indicates that the brand has reached a level of awareness in fashion that many others would long for. Jeff Danzer 2xists vice president of marketing and licensing has indicated that they are diversifying into different categories and is communicating with licensees to move the brand forward. DUGG hopes that the innovative marketing and fresh styles continue for 2xist. In fall 2002 2xist stole the lime light from Calvin Klein by popping up everywhere in a blanket advertising campaign across bus shelters and magazines, New York was covered by sexy images of the new force in men's underwear 2xist! Danzer was behind the push for market space with coveted space in Saks fifth avenue and Bloomingdales stores, he know that he could compete directly with the titanic forces of CK and was on a winning formula to do so with 2xist. Danzer was pushing into the ranks of 2xist resisting earlier rejection and boldly and persistently contacting the President Mike Pawil. Danzer eventually come on board the team and never looked back, sales went through the roof and 2xist become a major player not only in Men's underwear but in fashion in general, just being an underwear company meant it was specialist and could push the boundaries in what would seem a new market. Targeting the gay market was what made it grow through the 90's, selected boutique stores around the nation carried the brand finding there was thrust for fashionable underwear, the gay male market was the obvious choice. Some of the famous people that were unwittingly pushing the brand were JT, Vin diesel and famous Australian actor the late Heath Ledger, the famous Calvin Klein himself was caught wearing the brand. The aim is to promote the 2xist brand along the lines of sexy sophisticated underwear and not just for a demographic market such as Gay, Lesbian or straight. Which has found that the brand is also bought by women and men alike.

Here in DUGG Australia we have a great bond with the 2xist company and have created a long lasting relationship with the crew that distributes them. We are sometimes wary of new underwear that is released to us as picking the styles that will sell through well to the public. With 2xist this does not seem to be much of a problem, the Soy, varsity and track lines have been a popular choice for the past 6 months and continue to be a big seller. The 2xist bold series has been an ongoing stand out. We have just got in the new optics range and they seem to be selling like all new styles flying out the door. They seem to be pushing the fact that the Soy and such material offers a fiber that has unique properties such as any bacterial and micro biotic resistant. I don't think we will notice the difference but the feel certainly seems to make a point of difference and the way it is made obviously less chemicals and less impact on the environment. They are always pushing new levels of men's underwear, they have recently announced that they will be bringing out a range of men's shape-wear. This underwear will support and lift/hold the male body giving it a more streamlined appearance and help several ways, may be for medical purposes and the other to help a little if there is a little bulge from the stomach or buttock region. The collection is named "the form Collection" and will be available 3rd ¼ 09. 2xist have indicated that it will stock with the underwear only and will focus solely on this as this is their strength and what makes them No: 1, leaving the upper to Equimen and the like. They are going to be available in Trunk and Brief styles.

The 2xist underwear company certainly doesn't stop at creating good underwear they are heavily involved in fashion and also in charitable event, in 2004 they hosted an event supporting the prostate cancer foundation signing celebrity names such as Hillary Swank and brad Pitt. We think this is perfect for drawing attention to a major illness, that in some way touches almost every ones lives.

Well we are looking forward to what 2xist has to offer us in the future they certainly will be venturing into the clothing market. They have hinted at Jeans and fragrances, we all can't wait for that, as no doubt they will be well done and super super sexy!