There is underwear that you may have heard of and decide to ask in a mens underwear store. Then there is underwear that you know for ages and do not have to ask about. Finally, there is underwear from a brand that you may have never worn but know how reputable they are. Hugo Boss is a name that never needs an introduction.

History

Hugo Boss is a brand that has had its share of ups and downs. Hugo Boss was founded back in 1924 by Hugo Boss himself in a small German town close to Stuttgart. However, various problems within the country forced the brand into bankruptcy. However, 7 years and a lot of discussions later, Hugo Boss continued the brand with a few sewing machines.

During that time, Hugo Boss started to create uniforms for Nazis. This was one of his biggest selling points in the early years. This is due to the fact that Hugo Boss himself was a Nazi supporter as he believed they would bring about righteous change. However, decades later, he changed his support.

Towards the end of the 20^th century, the Hugo Boss brand was made to contribute to the $5.1 billion fund that was set up for families and individuals that were forced into labor during the Nazi regime. In essence, Hugo Boss paid his dues.

Years later, especially after the denazification era, Hugo Boss started to make some of the greatest underwear ever made. Not only were they definitively classic, they were truly a class apart. Furthermore, the “BOSS” name came into play and everyone started to associate the company apparel with an executive lifestyle.

Designs

The Hugo Boss designs are truly remarkable. This is because they are very simple yet instill a level of confidence in you that you may never feel with any other underwear. Perhaps it is the name, the reputation or the executive image that go along with the image that instill this level of confidence.

The Hugo Boss designs are usually bought in terms of styles; briefs, boxer briefs, boxers and trunks. Throughout the years, the core design has remained unchanged. However, the materials used in manufacturing and the technology behind the underwear have changed significantly.

For example, BOSS Black is a design that can be found as a brief, trunk, boxer brief and boxer. You can buy BOSS Black as simple black underwear or in a unique pattern. Then again, you can buy BOSS Black in different colors as well. The “Black” in BOSS Black simply indicates the style of the underwear.

Hugo Boss is a brand that never needs to be explained. Their emphasis on masculinity and men’s underwear is truly remarkable. They capture the essence of what it means to be a man and then incorporate that into their underwear designs. If you find yourself in a mens underwear store, make sure you ask for Hugo Boss. You will not be disappointed.