When you visit a mens underwear store, you will be presented with a number of brands. Most of you choose brands that are either well known or are increasing in popularity. Then you have brands that truly revolutionized the entire fashion industry. Holeproof is one such brand that revolutionized it.

History

Holeproof was founded over 110 years ago in 1901. It was a company in Milwaukee, Wisconsin, that was founded as a simple textile mill. However, this company changed rapidly in a very short amount of time. Within the next 25 years, Holeproof increased its sales 5 folds. In another 30 years, net sales exceeded $25 million. It turns out that Holeproof revolutionized the underwear sector with their incredible designs.

Towards the end of the 1920s, this American company found a new market as it started to expand its operations into Australia. Staley and Staley Ltd. started to purchase various licenses from Holeproof and began production of their goods in Victoria, Australia. This was one of the smartest moves they ever made.

Designs

When it came into the market, Holeproof started becoming famous with its line of underwear, particularly men’s underwear. Now, you can find Holeproof in your favorite mens underwear store without much effort. There are three primary designs of underwear that you will find in a mens underwear store. Here is a look at each of them.

Before starting, note that each design can be bought in a variety of styles. For example, the Super Fit design can be bought as a brief, boxer brief, trunk or as a regular boxer. This provides people with even more choices.

Retro –The Retro design takes a look back to the older years when underwear was rather simple. Then, Holeproof adds a few bold color bands onto the underwear and presto! Instant perfection. Not only do you get a pair of the most comfortable underwear you will ever wear, it is very stylish as well. Furthermore, it is highly affordable.

Super Fit –The Super Fit design was pioneered to provide 3 things; comfort, superior fitting and mobility. Due to the fabrics used in producing a pair of Super Fit underwear, you are able to attain underwear that hugs your body with ease. Best of all, this fabric allows your body to breathe and stay mobile at the same time.

Super Comfortable – The Super Comfortable design was created to be some of the most comfortable underwear you will ever wear. The blend of fabrics ensures that your body fits well within limits of the underwear. Furthermore, it ensures that you have a luxurious feel, all the while ensuring you stay cool all day.

As evident, not only does Holeproof make exceptional lines of underwear, it literally revolutionized the entire underwear industry. When you visit your local mens underwear store, make sure you ask for Holeproof. With a variety of different designs, Holeproof is truly distinct and is able to hold its own in the highly competitive underwear market of today.