Davenport is an Australian company, among the 12 company brands offered by The Bendon Company and comprises of a range of men’s underwear. Launched in 1947, the Bendon Company rose under the leadership of Ray Hurly. With his innate understanding of the lingerie industry and his use of innovative designs as well as attention to product quality, the Bendon Company soon formulated a group of 12 companies that have been catering specifically to the lingerie market over the past 65 years with an aim to provide functional and simple designer lingerie....

Launched in 1987, the Australian brand was created under the direction of Clyde Davenport. Having travelled to Europe and noting the market success and popularity of the boxer shorts, Davenport could foretell that these would be the new rage in the menswear industry in the upcoming seasons. Hoping to catch this wave of change in a positive manner, Davenport launched his brand which showcased designs and styles that were appealing and embodied wit and humor. With the timely launch, Davenport went on to become Australia’s leading men’s underwear brand. Truly targeting the lack of variety, with the men adoring the products, Davenport confirmed the importance of having variety and having a large selection to choose from for men.  Aiming at combining comfort with fun, Davenport received a facelift and had total brand re-launching event and even introduced a women’s underwear line to compliment their men’s wear. Davenport is now renowned for designer underwear which includes graphic prints, a range of cuts and styles and vibrant colors. The comfortable fabrics and designs make Davenport the perfect everyday underwear that encompasses all the factors that men require. Producing high quality products with the perfect fitting, Davenport prides itself with the quality and affordability of its range. Their ambassadors and promotors are the famous Australian Swimmers Stephanie rice and Eamon Sullivan. With their sports range, Davenport delivers quality with fun and personal flair, making it a comfortably affordable garment for men and boys. By utilizing all the best techniques, Davenport prides itself in being able to offer the most comfortable fit, superior shape and support to create a product that is too comfortable to take off. In vibrant colors and different ranges, these quality products have made their way down to every man’s wardrobe. The brand is a true designer underwear brand with focus given to all aspects of design, style and functionality that have made it the most popular men’s everyday underwear brand. Equipped with the basic essentials, the traditional styles as well as its cheeky designs for when someone wants to express their personality, Davenport allows men to express themselves in any way they want.

However once again, for men who just want functionality with the traditional look, the Davenport collection could be seen as inappropriate and might not be so popular among them. However, most men aiming for affordable, comfortable and looking for variety have taken a shine to Davenport and embraced all its products. As the perfect undergarment for everyday wear, it’s rather difficult to find another brand that can match up to the everyday wear-ability offered by Davenport.