Bjorn Borg underwear is known for vibrant colours with a well constructed design. Piggy backing on the famous Swedish tennis players profile they have grown the brand to include all clothing, including shoes, jackets and pants. They have become a major clothing player throughout Europe. Here in Australia there is a growing groundswell of interest in the high quality Bjorn Borg men's underwear which is differnet from the other offerings out on the market place.