New Styles of Bjorn Borg Mens Underwear

Though the brand has never been what you might call “high profile”, men all over the world have enjoyed Bjorn Borg men's underwear since the 1970s. Named for the famous Swedish tennis player, who is often considered one of the all-time greats, the signature styles of Bjorn Borg underwear for men are marked by quality construction and world-class comfort.

Another distinguishing feature of Bjorn Borg undergarments is the brand’s uniform style. Each design comes in classic “short shorts” boxer briefs, featuring a soft, breathable cotton-elastane stretch blend as well as wide, personalized logo waistbands.

In 2011, Bjorn Borg introduced a number of exciting, unique patterns for their signature style line. In addition, the brand launched a landmark, limited-edition collaborative set of briefs designed as a friendly competition between Borg and his longtime tennis rival, John McEnroe.

Bjorn Borg After Party

The Bjorn Borg After Party short shorts feature a playful new design to stimulate after-hours fun. The snug cotton stretch material provides support without feeling tight, and a contoured, double-layered pouch with overlapping fly lends definition and style.

The all-over print fabric of the After Party design sports modernized fleur-de-lis patterns against a deep black background. The lime green contrasting logo waistband is made with high quality woven elastic for a comfortable, no-slip fit.

Bjorn Borg Boom Box

Make some noise with the new Bjorn Borg Boom Box design. These “short shorts” boxer briefs feature bold, overlapping colors with radio wave “echo” patterns in an all-over fabric print. Splashes of gold accent the design, and the striking contrast logo waistband showcases gold lettering on black.

Comfortable and contoured, the Boom Box briefs utilize flatlock stitching in a soft cotton blend, with a supportive double-layer fly pouch for a strong profile.

Bjorn Borg Get This Party Started

These classic-style briefs lend an urban flair to the collection. With Get This Party Started short shorts, you’ll enjoy the same cotton stretch blend comfort and support that enhances all of Bjorn Borg’s undergarments for men, including a contoured double-layer pouch and a durable elastic waistband.

Get This Party Started briefs employ a playful, comic style cityscape all-over print, completed by a striking blue logo waistband.

Bjorn Borg Disco Balls

All that glitters is not gold—it’s silver, with the Bjorn Borg Disco Balls design for boxer briefs. With the same soft, comfortable cotton blend you’ll find in all Bjorn Borg styles, these super-fun short shorts are suitable for any party or casual time. The shimmering, faceted silver material creates a wearable disco ball, and the bold black logo waistband accents the design.

Bjorn Borg’s “Bjorn Loves John” Collection

Even those who don’t follow tennis know about the long-standing rivalry between the cool, collected Bjorn Borg and the fiery, hot-headed John McEnroe. In 2011, Bjorn Borg Fashions captured that rivalry in a limited edition collection called “Bjorn Loves John.”

Designed by Borg and McEnroe, this set of four boxer briefs features the classic Bjorn Borg construction, with styles as individual as their creators. Each tennis great contributes two designs—one Striped Signature version each mens underwear, and one highly individualized pattern.

The Striped Signature “Bjorn Loves John” briefs come with white side panels that boast the real signatures of Borg and McEnroe. Borg’s front panel design utilizes red, white, and blue vertical stripes of alternating thickness, while McEnroe’s features thick, competitive black and blue.

Borg’s second design is the Classic brief, with a bright white front and rich blue side panels. McEnroe’s more aggressive entry, the Attack brief, uses diagonal panels in bold red and black. Each style’s logo waistband is emblazoned with the name of the designer.