Rio is an Australian company that sells underwear and socks for individuals for all ages. There is no denying the fact that it’s a brand for the whole Australian family. The company also sells quality socks, pajamas and hosiery. Rio is not a serious brand - it is a fun brand that loves to entertain and surprise its consumers. Check out Rio’s commercials on YouTube to see how entertaining the organization can be!

Rio was set up in 1979 with the aim of offering affordable and comfortable underwear, hosiery and pajamas for the whole family. Since its inception, the company has made funny commercials which have never failed to attract consumers. Rio offers a variety of products at an affordable price. For example, in 1988, it started selling underwear in multipacks so consumers have value for their money. The multipacks were especially popular in mens underwear store because men found the offer both practical and reasonably priced.

In 1989, Rio celebrated its 20^th Anniversary by hosting a competition. The first prize was a trip to the fun Brazilian city “Rio”. In the last few years, the company has grown at a rapid speed. Today, Rio stands for fun, humor and pure cheekiness. Recently, the top management hired the famous Irish-Aussie Fifi Box as their new brand ambassador. She is cheerful and fun, just like Rio!

Rio is one of the best selling underwear in mens underwear store for many good reasons. Read on to find out why:

Rio’s Men Underwear Collection

Rio has Men underwear collection in variety of colors, design and style. The organization wants men to have different underwear for different events and occasions. Highlighted below are two of the most popular sub-brands from the collection offered by Rio:

1)      Activ

This new range of new underwear collection is now available in mens underwear store. This collection has been designed to provide maximum comfort. The underwear is contoured so it provides natural movement.  In addition, it comes with breathable mesh panels. The perfect thing to wear on a super hot day!

2)      Tough Workwear

Tough Workwear underwear range is designed for men who are always on the move. It is best for men that are constantly lifting things or moving around. This range has: trunk, mid length trunk, and printed trunk. The underwear is designed with a high back-rise, so that you don’t have to worry about your back (side) whenever you bend to pick something heavy.

All Rio trunks are not only available in bright colors, but also in basic colors like black, white and grey. They come in geometric prints; these prints are never out of style. For fashion conscious men, Rio trunks are the best. One of the best things about Rio underwear is that it comes in affordable multipacks. In short, it comes with quality, design and style.

Rio also has an amazing women’s lingerie collection. This intimate apparel collection is designed to accentuate women’s beauty and curves. The collection is available at affordable prices just like the men’s underwear collection.

So what are you waiting for? Hit the nearest mens underwear store.