Sly Underwear – Sexy, Practical, Worthwhile

A Trip back into Time

Previously, underwear was truly a standard and plain piece of undergarment. It was something you wore to protect your crown jewels and look decent when you went to the beach. However, as times changed, new fabrics started to be used.

Slowly, the simple, loose and rather irritating underwear that everyone used to wear changed and took on an increasing elastic nature. There were literally different types of underwear you could use, one for the beach, one for the gym and one for every day use.

However, the wants of the people change fast. With the addition of new colorfast materials, there was an increasing demand for stylish underwear. This desire became even more prominent when innovative designs were being displayed. Underwear had to now be “sexy” if it was to be successful. People wanted to explore a wilder side of themselves and wear some provocative underwear.

Unfortunately, during these changing times, only the wealthy could ever afford such high quality and fashionable underwear. Soon, the demand for high quality, fashionable, comfortable and affordable surfaced. However, this was one demand that could not be met. That was until one man changed the entire underwear industry.

How it all Began

Most major companies you hear off were founded by someone with a lot of money; someone with an ingenious idea and a lot of money. However, that’s not the case with Dan Murray, owner and creator of Sly Underwear. With Dan, it was a basic need that inspired him to create some of the greatest underwear you see and wear today.

At the young age of 17, Dan was tired of the same old underwear that everyone wore. He wanted something unique; something that would be really comfortable, stylish yet affordable. More than anything, his friends inspired him as they faced the same problem.

Living on the Gold Coast, Dan needed underwear that was fun, sexy yet appropriate on the golden beaches. He needed something that would work both under his trousers while enjoying the great Australian beaches.

Dan Murray took one bold move and decided to create his own line of men’s undies. He used all his saved up money and had 1000 pair of undies made in China and then he sold them in Australia. Unlike many major brands, his underwear was sold from a van stationed outside various venues and beaches.

It was not long before Australians realized true ingenuity and amazing pairs of underwear. It was not long before his underwear was in high demand in major retail stores. He even won a variety of major awards such as the Triple J’s Catapult award, a notable award given to the best young entrepreneurs.

Soon, he took all the money he made and invested it into his company. He created a business plan and then sought the help of investors. In no time at all, he got the money he needed. He then progressed to hire two close friends to help him out, one to handle sales and the other, design.

According to Dan Murray himself, it is truly great to have two close friends be colleagues. When you go to work, you literally brainstorm and work with some great people. As soon as work is over, you have some great friends by your side.

He further stated that this was a key reason why his business was so successful. He used the experience of his friends and combined it with his creativity. He was able to skip many problems that most entrepreneurs face because he had experienced friends helping him out.

One key reason why the brand started off so well was because Dan stuck to his instincts. According to Dan, listening to other people gives you some great ideas. However, you need to know when to trust your instincts.

Within a mere 2 years, Sly Underwear is one of the biggest names in men’s underwear. There are over 300 stores located over several countries including Australia, New Zealand, South Africa, the United Kingdom and the United States. Sly is continuously expanding into even more countries every month.

What Propelled Sly Underwear?

Anyone can come with an idea to create a new line of underwear. However, there was something about Sly Underwear that got people interested. In fact, many things propelled it to the success story it is now. From the ever-changing styles to the ‘bang for buck’ factor, Sly Underwear has it all. A simple trunk style that has a soft elastic waistband and perfect fit with contour pouch

Dynamic Style

In this day and age, if you can’t keep up with modern times, you don’t really have a sense of fashion. You have to stay up to date with the latest fashion. You have to wear something that is appealing, stylish and above all, unique.

If there is one thing that Sly Underwear is known for, it’s their amazing and ever-changing designs. Ever since the first designs, men have been intrigued by the bold yet subtle Sly styles. They incorporate the latest fashion while still retaining masculinity, functionality and affordability. This is indeed a rare combination in today’s underwear world.

Moreover, Sly Underwear offers truly unique, one of a kind designs. There will never be a time where you look at a piece of Sly underwear and think you have seen it before.

Affordability

Most fashionable men’s underwear line are very expensive. In fact, fashion is indirectly proportional to affordability. In other words, the more up to date the underwear is, the more it will cost. When it comes to underwear, the latest fashion is always available except at a relatively high cost. However, that is not how Sly chose to move forward.

Not only are the Sly Underwear lines highly fashionable, they are affordable. This is what propelled the brand in the early years. Australians were looking for undies that looked great, felt great and didn’t break the bank.

Comfort and Quality

Fashionable and affordable underwear are already hard to find. Adding a high level of comfort and quality makes the task near impossible. Fortunately, Sly Underwear never compromised on any aspect. On top of being fashionable and affordable, the Sly Underwear line feels great and is of exceptional quality.

Of course, the price does go up a little bit. However, in comparison to many leading brands, the prices put on Sly Underwear’s lines were (and still are) very low. When the line was originally launched, the price was really low. Even with a slow increase, nobody seemed to mind. This is because they knew they were getting high quality underwear at a very decent price.

Practicality

When you normally go to the beach (or pool), you may have to change into a different pair of undies; one that is better suited for salt (or chlorinated) water. However, you don’t have to do that with Sly Underwear. Many people choose to walk out of their homes in their Sly underwear, walk to the beach or swimming pool and just dive right into the water.

There are just some hot days where you wish you could work in your undies or perhaps get an ice cream without worrying what you are wearing. With Sly Underwear, people don’t have this problem. You can literally roam the streets without worrying about people seeing you. In fact, the Denim Collection can even be worn to work.

Although it may seem a little awkward for many people at first, you will easily get used to it. Once you get used to it, you won’t be able to imagine roaming the streets without them. So much freedom, yet so comfortable and appropriate. Denim underwear works really great on hot days.

Best of all, they are not really made of denim.

If you take once glance at any of their underwear, you will notice straight away that versatile material was used to create it. Whether you are sweating it up in the gym, walking on the beach, catching some waves or even at work, Sly Underwear manages to handle every situation with flawless ease.

Sticking to its Roots

Once Sly Underwear was off the ground, gaining success fast, it didn’t radically change like you would expect many brands to do so. Dan made sure that the recipe for its initial success carried forward. He continued creating exceptional designs with affordable yet comfortable material.

He continued marketing his underwear in Australia. He continued to base the underwear on the needs of the average Australian. He continued to create underwear that any Australian could wear for any occasion, even the steamy ones.

The Right Market

In this day and age, ecommerce has truly skyrocketed. You could be sitting at home in America, selling your clothes to someone in Australia. The internet allows you to easily connect with a wide range of customers. This increases your chances of success. However, that is not how Dan Murray chose to do it.

If there is one thing that Dan Murray did right is market his product to the right people. He didn’t choose to open up an online store and sell his underwear to the world. He decided to stick to his roots and market his underwear line to the people who influenced the designs in the first place.

He designed his underwear for the average Australian. He designed his underwear lines around the taste of Australians. He chose fabrics that were ideal for the Australian climate. He created designs that appealed to the Australian sense of style. Most importantly, he sold his underwear for the people they were made for.

Bang for Buck

As evident, there is a huge bang for buck factor associated with Sly Underwear. Not only do you get comfortable and fashionable underwear, you get practicality, durability and affordability along with the underwear. As Sly Underwear so aptly puts it, they really are “thinking outside the jocks”

A Look at the Most popular Lines

Sly Underwear has two major and influential lines; namely the Work hard and Play Harder lines. Each line has its own distinct features that truly set it, and the underwear contained within, apart from the competition.

Work hard

The Work Hard line contains 18 different pair of undies that have been designed to perform flawlessly under any circumstance. From simple yet bold Solid Colors to the sexy Splatter, there is truly something for everyone. The Work hard collection includes:

Clouds

These cloud undies were made for those of us that like to sit back and relax. When you feel like having a lazy day, this underwear is perfect for the comfort and relaxation required.

Hyper Plaid

Hyper Plaid gives check undies a brand new name. These undies are designed for nightlife lovers and party goers. This underwear is sure to make the common man stand out from the crowd.

Solid Colors

The Solid Colored underwear’s are simple yet extremely elegant. They are perfect for everyday style and use. Solid Colors will make you look good in any sort of unplanned circumstances, whenever they should occur.

Splatter

Inspired by the fantastic game of paintball, Splatter undies are designed for all the game lovers out there. Never get caught with a spot on your undies with these one of a kind striking paintball underwear.

Cop Issue

The Cop Issue underwear is designed for all the blokes that love their weapon. Holster and secure your weapon with ease in this cop issue undies.

Lotus

Inspired by a Gold Coast Summer and designed by a famous local tattoo artist, the Lotus undies is the perfect embodiment of fashion and the chilled Australian life-style.

Pin-ups

Bringing the pop-culture back into fashion is our Pin-up undies range. These pin-up undies are sure to make you Mr. Fancy Pants at any party or situation.

Thug Life

The Thug Life range was created for all the gangsters in us. Keep your weapon close by with these undies; you never know when you may need it.

Dice

Covered with dice, this particular style of undies is perfect for those guys that want to move around in comfort 24/7. The underwear has leg elastic which helps to prevent riding. There is also a SLY pocket on the right leg for storage.

Pretty Face

The Pretty Face range was created using a combination of fine tattoo work and SLY handwriting for those guys that consider themselves as forward thinkers.

Girlage

Girlage undies are perfect for guys that want a little excitement in their pants. With a unique design and comfortable feel, this classic boxer brief is perfect for any occasion. There is also a SLY pocket located on the right leg for convenience.

Zeebra

The Zeebra undies become you second skin. With a wild and unique design, these undies are sure to make you tougher and wilder than ever before.

Rose

One of the classic Sly underwear lines, the Rose is a simple yet elegant underwear that is perfect for any occasion. It is an all time favorite and is in high demand. The boxer brief has leg elastic which helps to prevent riding. It also has a SLY pocket located on the right leg.

Seduction

Seduction undies are all about the Aussie way of life. The washed out look in this underwear is amazingly perfect for a day of peace and relaxation on beach.

Sugar Skull

The Sugar Skull is an all time favorite of every Aussie. This classic boxer brief is fitted with leg elastic which helps to prevent riding. The Sugar Skull undies also have a SLY pocket located on the right side for convenience.

Azura

This smart, yet simple underwear is perfect for everyday style. It will keep you prepared for any unpredicted circumstances that may occur.

Camo

These undies were inspired by our great military. The Camo mens underwear is made to make you always prepared for combat.

Latitude

This very elegant and simple underwear was designed for blokes that want to look good without having to put in too much effort.

All the underwear in the 18 ranges is made up of 5% elastane and 95% cotton. They are also coupled with an elastane/nylon waistband. All underwear’s are subject to rigorous testing to ensure that they are of the highest standards.

Play Harder

The Play Harder collection focuses more on a practical approach to men’s underwear.  This collection includes the Denim line. The Denim line is actually quite unique. It serves as all-purpose underwear. It looks like a regular pair of denim shorts except that it is really underwear.

You could literally wear it out on the streets and very few people would be able to tell the difference between your underwear and your pants. If you hit the beach, you don’t have to change into a pair of different underwear just to make an impression or go swimming. Just stick to the Denim underwear.

If you plan to hit the gym, you can easily work out in your Denim undies. Not only do you get a pair of great gym undies, they look great too.

Rest Easy

Rest easy is a relatively new collection by Sly Underwear. It focuses more on the lighter side of life. The collection gives you some of the most comfortable underwear you can and will ever wear. Unfortunately, the rest Easy collection has yet to be globally released.

Some Additional Information

100% Satisfaction Guaranteed Policy

SLY prides itself on the exceptional quality of their products. So much so that they offer all their customers with a 100% satisfaction guarantee on any item that is purchased is guaranteed to be perfect every time. 

How to Order

Purchasing your favorite pair of undies on www.dugg.com.au is a very simple process. All you need to do is click on the underwear you like, select the quantity and size you prefer and then simply click “add item”.

If you want to purchase more than one type of underwear, then simply browse around on the website and repeat the process mentioned above until you are satisfied with your order. Once you have everything you want, click on “Shopping Cart” located on the top of the page. The shopping cart contains all the items you selected. Here, you can review and make any changes to your selection.

If you are satisfied with your selection, click on “Check Out”. A page will open requiring you to fill out your personal and payment details along with your shipping information. Once complete, simply click the “Submit” button at the bottom of the page and you’re done. An email confirmation is sent shortly afterwards confirming your purchase. The email will also contain information as to when your order will be delivered.